Business Minors

Minor in Economics

A Minor in Economics is offered. Twelve upper-division credits in economics courses are required.

Pre-minor requirements: MA 103, EC 201, and EC 202

The Economics minor is designed to provide essential knowledge and skills in the use of economics concepts, tools, and way of thinking to aid decision-making and problem-solving in a wide range of fields.

The Economics minor is for undergraduate students of all majors. The Economics minor will provide students with data-analytic and critical thinking skills required to investigate and make decisions about real-world issues. Hands-on application of economic tools in the classroom is stressed throughout the curriculum, culminating with a capstone applies research project. Students can apply economic competencies in a wide variety of settings, including both private and public sectors, to improve outcomes through better decision-making. The Economics minor can also provide a path to graduate studies in areas including economics, business, law, and public policy or administration.

Upon completion of the Economics minor, students will be able to:

1. Apply analytical tools to evaluate natural resource and environmental issues in an economic approach.

2. Evaluate and solve real-world economic situations using game theory techniques.

3. Understand and analyze domestic and global macroeconomic fluctuations and trends in a systematic way.

4. Conduct research and analyze real-world situations using quantitative techniques and use effective written, oral and nonverbal messages to convey ideas, information, and intentions.

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Minor in Marketing

A Minor in Marketing is offered. Twelve upper-division credits in marketing courses beyond MKT 301 are required.

Pre-minor requirements: MKT 301

Minor Requirements: MKT 436, MKT 437/L, MKT 440, and one of the following: MKT 431, MKT 432, or COM 360

The Marketing minor is designed to provide students with knowledge and skills related to the multifaceted role of marketing in an organization, whether the organization is small or large, domestic or global.

The Marketing minor will provide students an understanding of the language of marketing as well as the common tools and practices used by successful marketers. Furthermore, the analytical, customer-focused mindset that guides effective strategic marketing planning is nurtured in students. Students with a marketing minor will be prepared to seek entry-level employment in such areas as brand management, professional sales, market research and customer service. Students are also well equipped to pursue graduate studies in business or marketing.

Upon completion of the minor in Marketing, students will be able to:

1. Explain the foundation activities performed by the marketing function in business referred to as the “4 Ps:  Product, Price, Place, Promotion”.

2. Analyze consumer markets on both a micro ( individual /family) and macro ( Market segmentation and targeting ) level and use marketing research methods to inform marketing decisions.

3. Use branding and positioning techniques to achieve sustainable differentiation.

4. Apply marketing concepts and practices to real organizational situations, identifying ethical issues present in the situation.

Minor in Business Administration

Students majoring in other fields may choose to minor in Business Administration as an enhancement to their program of study. Students majoring in Accounting may not complete a minor in Business Administration.

Pre-minor requirements: BU 200, AC 201, AC 202, and EC 202.

Minor requirements: BU 362, MGT 305, MKT 301, and FIN 301. Other 300 or 400 level business courses may be substituted with business faculty advisor approval.

Students seeking a minor in Business Administration should choose EC 201 to fulfill their Social Science general education requirement.

Upon completion of the AA undergraduate degree in Business Administration, students will be able to:

1.      Identify the functional areas of business and the major tasks associated with each.
2.      Apply appropriate quantitative tools and knowledge of Accounting principles and procedures in business practice.
3.      Explain and predict the impacts of changes in the domestic and international economic environment upon business.
4.  Use business skills to promote service, justice, and peace within community organizations.

Minor in Accounting

Students majoring in other fields may choose to minor in Accounting as an enhancement to their program of study.

Pre-minor requirements: BU 200, AC 201, AC 202, and EC 202

Minor requirements: AC 301, AC 302, AC 303, and one additional upper-division accounting course as approved by an accounting program faculty advisor.

Students seeking a minor in Accounting should choose EC 201 to fulfill their Social Science education requirement.

International Business Minor

The minor in International Business provides a background in basic business concepts unique to the international arena. The minor enrich student understanding of the financial, economic, political, and cultural elements that affect international business activities and provides knowledge of how companies manage international operations effectively on a global scale. Students with a minor in International Business develop skills that provide preparation for business, government, or non-profit careers that include international responsibilities.

Minor: 12 semester hours; 4 courses.

Upon completion of the International Business minor, students will be able to:

1. Apply knowledge of the cultural and social issues in a business situation to recommend a marketing strategy that incorporates appropriate responses to cross-cultural differences.

2. Formulate appropriate integrated business strategies based on an evaluation of the economic policies of countries, regions, and international institutions.

3. Synthesize key cultural, political, and economic dynamics of a selected nation or region in developing solutions to business challenges.

4. Evaluate the ways in which adaptation and change are necessary to pivot in response to a rapidly-changing international business environment for a given country.